I’ve got to hand it to the marketing agency who got in touch with this info. When your client sells dog worming tablets, that’s one tough brainstorming meeting right there. It’s not sexy or something everyone wants to talk about, but all dog owners should know, it’s an essential product to keep your dog healthy and happy.

So how do they raise awareness? A giant cute dog of course! Meet ‘Chewy’. He’s a 3 metre tall pup who is travelling the length and breadth of the UK and Ireland, ‘spreading the word about responsible pet ownership and the importance of regular worming.’

The Wormpatrol Road Show – a 42 stop, UK and Ireland wide tour has kicked off in Pembrokeshire and runs until the end of September.

You can meet Chewy as he helps pet owners Wise Up about Worms. As well as offering some great advice and tips, there’ll be an opportunity to enter a prize draw and grab some super freebies too.

There is also a great competition to win one of six luxury breaks for you and your pet. Just sign-up to receive worming reminders and upload a picture of your dog for a chance to win. They will profile all of the pics in a hall of fame gallery, so do check back on the site.

Check out the website for more information and good luck if you enter! http://www.wormpatrol.co.uk/chewysroadshow